GREG HOLDEN: LONDON BORDERLINE – FRIDAY JULY 3 2015
“Chase the Sun showcases his literate, heartfelt songs and burnished vocal croon.” All Music
Folk Rock artist Greg Holden returned to the U.K. in October to perform at the London Community Festival in Shoreditch. The festival was run with a mission to bring together musicians and music lovers in an art style setting, performances were scheduled throughout Shoreditch in local art galleries, living rooms and charity shops, whilst aiming to encourage engagement and provide a platform for up and coming artists. In a PR blitz we focused on a number of profile raising interviews leading up to the show and building an awareness for further releases in the U.K.
Greg Holden, the Scottish born, New York based artist, performed an exclusive showcase at the Borderline as part of a European tour in support of the Warners released album ‘Chase The Sun’.
The album, produced by Greg Wells (Adele/Katy Perry), sees Greg’s fragile and raw sound given the subtlest of studio shine and features his most varied selection of styles yet, from the bluesy ‘Bulletproof’ and country strains of ‘Hold Tight’ to the rock anthem ‘Free Again’.
A major highlight is ‘Boys In The Street’, a compassionate and heartfelt plea for understanding written from the perspective of a gay man struggling to gain acceptance and acknowledgement. In the video father and son are portrayed as mannequins, sitting at a kitchen table struggling to connect with one another. The track was launched via a successful social media campaign on June 17, gaining support worldwide including a number of pop legends and clocking-up over 250,000 hits overnight.
Holden is perhaps best known for co-writing the track ‘Home’, that went on to become a massive U.S. hit, performed by American Idol winner Phillip Phillips. Greg has spent almost a decade honing a sound that is at times tender, hard hitting, intensely personal and packed full of political punch. His heartfelt, thought provoking songs have elicited comparisons with Frank Turner, Keaton Heston, James Bay and even Bob Dylan, who he acknowledges as a significant influence.
Greg was originally born in Aberdeen, passing through Lancashire, London and Brighton, before moving to New York in 2009. Greg has always found his wanderlust to be a key component of his music; penning a majority of the tracks for his latest album after returning from a seven week sojourn around India and Nepal.