Hatt & Mosely: Single campaign: Sept – Oct 2015
U.K Hip Hop production duo Hatt & Mosely were commissioned to produce the music for the new ‘Pokerstars’ ad; teaming up with U.S. rap artists, Bronx Slang, they produced a total a block part anthem, think Jurassic 5 meets Action Bronson, with Cyprus Hill thrown in for good measure. The advertisement features super star football player Cristiano Ronaldo sharing poker tips with his compadre Neymar Jr. In anticipation of their debut album coming up for release in 2016, kicking off just a few days ahead of release, we were aiming for Introducing features and news pieces from the duo. As this was their first release in getting things started, we gained some of their first pieces of coverage via a number of outlets including: GIITTV (Track of the Day), Vinyl District (Download feature), Virtuoso (News feature), Glasswerk (Premiere), Music of The Future (Interview).