Sainted PR: September – November 2014 (Like Swimming & Lauren Shera)
We worked with Sainted on a quick blitz campaign for two of their artists, ‘Like Swimming’ & ‘Lauren Shera’. Like Swimming is sparkling indie pop from Sweden, with an edgy undercurrent, as they reflect on the tougher sides of capitalism and consumer society. Lauren Shera is a country, folk singer from Nashville, with influences from her Californian roots. Both acts are signed to Digsin Records and were over to promote their respective albums and live show in the U.K. in September 2014.
We worked with both acts just one week ahead of release and aimed initially for interviews and introducing pieces leading up to the lives shows at The Social in Great Titchfield Street, just one week later. We concentrated on Tracks of the Day, New Artist of the Day, Previews and Introducing pieces, gaining support at Subba Cultcha (Introducing), Londonist (Preview), GIITTV (Track of the Day), Nessymon (Interview), Hoxton Radio (Session), Shout4Music (Session), GigSlutz (Track of the Day) and then we focused on live show reviews at Music News and BBM, Americana and album reviews with a number of online magazines including: Artrocker and Americana. We also organised live radio sessions with Hoxton Radio and Soho Radio leading up to the live shows, as well as both artists gaining extensive support from Amazing Radio including plays on a number of shows including: Gary Crowley, Gill Mills, Kathryn Tickell and Charlie Ashcroft.